South of Tonight

Sporadic murmurs and other pomegranates from a one-way street

There are many articles about picking a good name for your company. So why Cisco = whitefish, and Yahoo = a race of brutes?

Yahoo – 1. (in Swift’s Gulliver’s Travels) one of a race of brutes, having the form and all the vices of humans, who are subject to the Houyhnhnms. 2. (lowercase) an uncultivated or boorish person; lout; philistine; yokel. 3. (lowercase) a coarse or brutish person. Cisco – -noun, pl.(especially collectively) -co, (especially referring to two or more kinds or species) -coes, -cos. 1. any of several whitefishes of the genus Coregonus, of the Great Lakes and smaller lakes of eastern North America. Always thought it was the “cisco” from San Francisco. Or is it from The Cisco Kid? That one I like. These names do not instill confidence in my opinion. But you know me.
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